Your lead Prime Street consultant
Provides continuity, understands the business and leads the commercial relationship.
Independent Commercial Growth Partner
Commercial capability, built around the reality of operating businesses.
Prime Street gives UK businesses an outside commercial perspective and practical capability—without every capability needing to sit inside the business.
Commercial questions are led by Prime Street consultants, with additional capability brought in where the work needs it.
Why Prime Street exists
A stronger commercial view, without building a department for every question.
A business should not need a large internal structure to access useful commercial capability.
- Economics
- What the business pays, keeps and gets in return.
- Operations
- What will actually work day to day across people, systems and suppliers.
- Growth
- Where commercially sensible opportunity may already be within reach.
- Direction
- What the business is trying to improve, prepare for or become ready to do next.
- Capability
- What people, technology, providers or specialist expertise are required.
Business First
The product can wait. The business question comes first.
A provider naturally begins with its own area. Prime Street has a different role, so it begins somewhere different: what the business is trying to achieve and what actually deserves attention.
The commercial question should determine the route considered—not the supplier relationship.
The chair beside yours
The relationship is personal. The capability behind it is broader.
You know the business from the inside. Your Prime Street consultant brings the outside commercial view—asking the questions, testing the options and helping connect decisions that may otherwise be considered separately.
Your lead consultant provides continuity and stays close to the commercial question. Where another area of experience or additional capacity is useful, other Prime Street consultants can contribute without making the client start again.
More expertise should not mean starting the commercial conversation again.
How the work comes together
One commercial relationship. The right capability around it.
Prime Street consultants
Bring additional commercial experience or capacity where the work benefits from it.
Providers & specialists
Deliver relevant products, services or specialist expertise where appropriate. Regulated work remains with the appropriately authorised party.
Prime Street provides the commercial approach, standards and coordination behind the relationship.
Leadership at Prime Street
Hicham Baaqqa
Director & Lead Commercial Consultant
Hicham leads Prime Street and the development of its commercial approach and standards. He also works directly on selected client work, while other Prime Street consultants lead and support relationships across the business.
His role is to help ensure the same business-first judgement runs through the work—whoever from Prime Street is leading the client relationship.
Commercial judgement, with clear roles
A good commercial relationship should make the decision clearer—not make the client less in control.
Change is assessed, not assumed
Keeping what works can be the right answer. The conclusion might be to keep, improve, renegotiate, simplify, connect, change later—or make no immediate change at all.
Responsibilities stay clear
Prime Street assesses, evaluates and coordinates. Providers deliver their products and services. Specialists bring specialist or authorised expertise where required.
Commercial relationships are transparent
Prime Street works commercially with a range of providers and specialists. Where Prime Street may be paid by a provider, that should be clear. The starting point does not change: what is right for the business.
You know the business from the inside. Prime Street adds the external commercial view. The decision remains yours.